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Here’s a 5 step SEO Guide for your WordPress website.

This SEO Guide for your WordPress website is specifically looking at optimising your individual pages. There are many aspects and considerations to thinks about when fully SEO’ing your website. So this guide will focus on the ‘quick win’ of fully optimising each page on your site.

If you have a WordPress website, you really should have the Yoast SEO plugin. If it’s a site that Sugarcane have done, you will have it plugged in as standard. This plugin ensures that you can optimise every page of your website, by following 5 key steps.

Firstly though, you must determine what your focus keyword is.

The screenshot below shows the Yoast plugin user panel. The green arrow indicates where to input your focus keyword.

SEO GuideHave a think about what phrase you want this page to be found for. Think about the kind of searches your intended target audience will be typing into Google. You will also need to think about the relevance of your keyword. When we go through the 5 key steps below, you will see that it needs to be relevant and flexible enough to fulfill all 5 key stages.

Step [1] Page Title

The first place that your focus keyword needs to appear in is your page title. We are using this blog post as an example to take you through the 5 steps. You can see below that we’ve inserted the focus keyword in the page title.

SEO Guide 2

Step [2] URL

The second place where your focus keyword needs to appear is in the permalink or URL. Look at the screenshot below to see where you can find this. You can edit the permalink to include your focus keyword. But be sure to put a hyphen with no spaces between each word though.

SEO Guide 2

Step [3] Body Copy

Step 3 of the SEO Guide is to feature the focus keyword in the main body copy text of your page or blog. You will have to feature the keyword in 3 key areas of the body copy. Firstly, make sure it appears in the main heading of your body copy, as in the screenshot below. Secondly, it’s important for it to appear early on in the first paragraph.

Finally, you will need to mention your keyword a certain amount of times within your entire body copy. You will get guidance on this from the Yoast plugin user panel. It is generally calculated as a percentage of the amount of words written. If you use it too many times, you’ll get the dreaded red dot, which is an indicator of bad SEO practice. Alternatively, if you use it too few times, you’ll get the red dot.

Don’t worry though, the Yoast plugin will guide you on keyword density.

SEO Guide 4

Step [4] Meta Description

The 4th step is to make sure that your Meta Description has your focus keyword in. This is the information that appears underneath your page title and URL on search engines like Google. The length of the wording in your Meta Description is important. if it’s too long it will get cut off. If it’s too short then you won’t get your green dot. Yoast will guide you as you write your Meta Description in terms of length. This ensures getting your green dot. Here is where you can find the Meta Description.

SEO Guide 6

Step [5] Image Alt tags

The final step is to input your focus keyword in the alt tags of all the images you use on each page. If you are using more than 1 image, like in this blog post. You can add a number after the keyword. For example ‘SEO Guide 1’ and so on. Your focus keyword is still in the alt tag, but by numbering them you won’t keep over-riding the last image. When you upload the image either through add media or featured image, you’ll get the upload page below. The green arrow highlights where to put your focus keyword.

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Get the Green Dot

These 5 key steps to fully optimising the pages on your website will ensure that you get the green dot for that page. The Yoast SEO plugin operates on a red, amber and green dot system. The goal is to get the green dot for every page on your website. If you have red or amber dots on your page, Yoast will advise on what you need to do to get green.

You don’t have to get green in all the separate areas of the content analysis section to get an overall green dot. We have got an overall page green dot, with a few red dots and a couple of orange dots in the content analysis. Sometimes it’s really hard or irrelevant to get green across the board. OK, I’ve got them on this blog post, to show as an example, but generally you can get a full page green dot without being perfect.

SEO Guide 8

You can see from the content analysis that there are other factors that help with your SEO. The 5 main steps are the key areas, but you can also score with things like:

Outbound links

Internal Links

Readability

Focus keyword in Sub headings

Unique keywords

As you can see, there is quite a bit of work to go into optimising just 1 page of your website, never mind every page. This SEO Guide will help. But, this is why we think a lot of our customers are asking us to do this for them.

If time is of the essence, get in touch, we’d be happy to do this for you.

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