Brand Identity Blog

  • Have You Got Company Brand Recognition?

    By: Martin Abonyi

    Date: September 20, 2017

    Comments: 0

    Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking ...

  • Sugarcane's Nine Dart Challenge

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a ...

  • Creating Relationships... Building Businesses

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of ...

  • What is Brand Design?

    By: Martin Abonyi

    Date: June 8, 2016

    Comments: 0

    Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries ...

Digital Marketing Blog

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Paul Winterman

About Paul Winterman

I help clients reach their customers in the best way possible through web design and digital marketing. Through creative targeting and careful strategic planning, the desired result for your business can be achieved.
5 06, 2016

Sugarcane – Customer Acquisition Specialists

Sugarcane, the Customer Acquisition Specialists Sugarcane gained their Customer Acquisition certification almost a year ago. Following on from our accreditation in Content Marketing, (also gained last year) we are really seeing the fruits of taking these courses. The certificates are presented to us by the worldwide online traffic guru Ryan Deiss, founder of Digital Marketer.

18 05, 2016

How to turn Search Marketing into revenue

What is Search Marketing and how can it help increase revenue for you business? Search Marketing is not just SEO. It's not just about filling out meta description, meta tags, alt tags and title tags within your Content Management System. Search Marketing is about learning a step by step strategy that makes sure the keywords

12 05, 2016

Our revenue increased by 40% when using these 5 steps to Acquiring Customers

Our revenue increased by 40% when using these 5 steps to Acquiring Customers Do you need help in acquiring customers for your business? Of course you do Here at Sugarcane, we have compiled a guide that shows you how to do just this. We have pooled together a collection of tried and tested techniques and

9 05, 2016

An active blog will receive 97% more leads

Companies with an active blog receive 97% more leads. Did this statistic surprise you? It shouldn't really. You don't have to be Roald Dahl to knock out good content for your business. There should always be something to write about and shout about your business. A regular active blog should be the cornerstone of your

27 04, 2016

Discover the paid traffic secret that turns likes into leads

We all know about generating paid traffic to your website through PPC (pay per click) campaigns. They've been used in Google for years, Facebook joined the party and now further social media platforms have shown up. Choose some keywords, set your budget and hope those people that do click on the ads are serious and

20 03, 2016

[The traffic problem] What clever business owners think about website traffic

Is it some big secret that takes years to work out? Nope Is it a tool for getting cheap traffic to get that edge over competitors? Err nope. Is it something I can do for my business? In the words of the famous TV pooch... Ohhh Yesss OK, ever thought to yourself that you have

18 06, 2015

[Useful Tips] Here are 3 Top Content Marketing Resources

Following on from our recent post explaining our new qualification in content marketing, we now begin a series of articles on the topic covering everything from tips and tricks, to best practices in promoting your business effectively online. Whilst some will dismiss content marketing as not for them, there can be no doubt that many

18 03, 2015

DMF Digital Website is launched with high profile artists

Sugarcane long standing relationship with the regions music industry continues with the website design and development of South Yorkshire's DMF Digital website. Sugarcane had already previously created the logo design for DMF before setting to work on the website itself. DMF Digital is an independent record label who's website will be looking to actively work

27 08, 2013

Compleat Software website goes live

Compleat Software website goes live Sugarcane are delighted to announce that the brand new website we have produced for Doncaster and London based Compleat Software has now gone live. Built on the Sugarcane CMS, the website features slick design, well thought out navigation, clear targeting of key services and no shortage of information. Compleat Procurement

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