Brand Identity Blog

  • Have You Got Company Brand Recognition?

    By: Martin Abonyi

    Date: September 20, 2017

    Comments: 0

    Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking ...

  • Sugarcane's Nine Dart Challenge

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a ...

  • Creating Relationships... Building Businesses

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of ...

  • What is Brand Design?

    By: Martin Abonyi

    Date: June 8, 2016

    Comments: 0

    Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries ...

Digital Marketing Blog

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The latest News, Tips and Tricks from the Sugarcane Lounge

25 05, 2016

Understanding the Digital Lead Generation system

How to understand your Digital Lead Generation system Firstly, why do we need a Digital Lead Generation system? Simply put, you need to understand how the digital lead generation system works. So you can generate sales through your website and digital marketing activity. You need to understand what has changed with traffic platforms. What has

23 05, 2016

How to use your blogging strategy to generate more leads

See how you can use your blogging strategy to generate more leads for your business. So what is a blogging strategy? A short while ago we ran a survey around the success of companies who actively use their blogs to generate more leads. The answer was surprising. Only 10% of the people who took the

18 05, 2016

How to turn Search Marketing into revenue

What is Search Marketing and how can it help increase revenue for you business? Search Marketing is not just SEO. It's not just about filling out meta description, meta tags, alt tags and title tags within your Content Management System. Search Marketing is about learning a step by step strategy that makes sure the keywords

12 05, 2016

Our revenue increased by 40% when using these 5 steps to Acquiring Customers

Our revenue increased by 40% when using these 5 steps to Acquiring Customers Do you need help in acquiring customers for your business? Of course you do Here at Sugarcane, we have compiled a guide that shows you how to do just this. We have pooled together a collection of tried and tested techniques and

9 05, 2016

An active blog will receive 97% more leads

Companies with an active blog receive 97% more leads. Did this statistic surprise you? It shouldn't really. You don't have to be Roald Dahl to knock out good content for your business. There should always be something to write about and shout about your business. A regular active blog should be the cornerstone of your

27 04, 2016

How Understanding Colour can help your Marketing

The Emotion of Colour Understanding how individuals react to colour can give you a real advantage when it comes to marketing your company. Colour is seemingly a very subjective and personally emotive subject. It is part of our everyday lives and affects every aspect of our lives on a daily basis, personally and professionally. What

27 04, 2016

Discover the paid traffic secret that turns likes into leads

We all know about generating paid traffic to your website through PPC (pay per click) campaigns. They've been used in Google for years, Facebook joined the party and now further social media platforms have shown up. Choose some keywords, set your budget and hope those people that do click on the ads are serious and

27 04, 2016

Is your brand Open all Hours?

Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking about you? Wouldn't it be a bit easier if it did? As Sugarcane closes in on it's 10 year anniversary,

29 03, 2016

How to turn your Warm Traffic into Hot Traffic

Hot Traffic - The Exciting Stuff We have talked over the last 3 weeks about working through the different stages of your marketing funnel. From warming up Cold Traffic, to building trust with Warm Traffic. To eventually acquiring Hot Traffic that will convert to paying customers. At this stage of the digital marketing journey, you

25 03, 2016

How to Generate Leads from Warm Traffic

Warm Traffic is all about acquisition. The acquisition of interest, the acquisition of a lead, but most importantly paving the way for acquiring a customer. We talked last time about how Cold Traffic is the new blood of any business. We discussed how the end goal of Cold Traffic was to generate interest. To apply

22 03, 2016

Cold Traffic is the New Blood of your Business

Does the thought of Cold Traffic fill you with dread? What is Cold Traffic? Essentially, Cold Traffic is persuading people or companies who you've never met, to buy your service or product. It tends to be the hardest work to win, it tends to be the most daunting of tasks for anyone marketing their business.

20 03, 2016

[The traffic problem] What clever business owners think about website traffic

Is it some big secret that takes years to work out? Nope Is it a tool for getting cheap traffic to get that edge over competitors? Err nope. Is it something I can do for my business? In the words of the famous TV pooch... Ohhh Yesss OK, ever thought to yourself that you have

28 10, 2015

[Case Study] Sugarcane develop Website for Neuroblastoma UK

Sugarcane are very proud to have designed and developed the website for Neuroblastoma UK. The Neuroblastoma UK website is dedicated to creating awareness for this particular disease. As well as creating awareness, the website also provides information and support for families affected by the disease. But most importantly the website is a portal for raising

13 10, 2015

5 Mistakes that New Businesses make with their Website

Starting your own business is both exciting and daunting in equal measure. There are so many things to think about that it's easy to prioritise the wrong things. Take your website for instance... this should be a priority... right? In this digital dependent age, shouldn't it be a priority to focus on your website as

5 10, 2015

What Everybody should know about Digital Marketing

What is Digital Marketing? You would think that the answer is in the title, (which it is), but there is so much to consider. Digital Marketing covers off a whole range of activities across the marketing spectrum, so what do you focus on? Whether it's Content marketing, Email marketing or Social media marketing, you will

24 09, 2015

[Case Study] New Website Design for Doncaster Solicitors

New Website Design for Doncaster Solicitors Kenyon Son & Craddock Solicitors chose Sugarcane to support them with their website design and development. The company had never had a website when they approached Sugarcane with a remit of supporting them with their marketing activity. It was decided that Sugarcane look at the overall brand of Kenyon

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