Brand Identity Blog

  • Have You Got Company Brand Recognition?

    By: Martin Abonyi

    Date: September 20, 2017

    Comments: 0

    Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking ...

  • Sugarcane's Nine Dart Challenge

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a ...

  • Creating Relationships... Building Businesses

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of ...

  • What is Brand Design?

    By: Martin Abonyi

    Date: June 8, 2016

    Comments: 0

    Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries ...

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The latest News, Tips and Tricks from the Sugarcane Lounge

26 08, 2015

[Case Study] Robinson and Birdsell

Robinson and Birdsell Ltd is a demolition and dismantling company based in West Yorkshire. The company was established in 1840, so has extensive experience in delivering projects in the Energy & Utilities, Heavy Industrial, Petrochemical, Pharmaceutical, Urban and Residential sectors. Being one of the UK's largest demolition and dismantling companies, Robinson and Birdsell Ltd offer

18 08, 2015

3 Quick ways to Improve your Blogging Strategy

Communication is everything... isn't it? Well it is if you are wanting to formulate an effective blogging strategy for your business. Many individuals and businesses often lose sight of the purpose of blogging. A blog is, pure and simple a communication tool, not a direct selling tool. OK, without a doubt you can use your

11 08, 2015

Website Design Sheffield – Forums International

Website Design Sheffield - Forums International Website Design Sheffield. A referral from an existing customer put us in touch with Forums International. A new company trading off the back of many years experience in the credit insurance business. Sugarcane were commissioned, not only to create a new website for the company, but also a new

10 08, 2015

Logo Design Sheffield – Evolved Workplace

Logo Design Sheffield - Evolved Workplace Logo Design Sheffield. Sugarcane were chosen by Evolved Workplace to work on their marketing materials for the newly formed company. Evolved Workplace specialise in enhancing the workplace for both employees and employers. Specialist training ensures that the workplace is getting the best value from it's workforce. They also ensure that

9 08, 2015

Website Design Doncaster – Higher Rhythm

Website Design Doncaster - Higher Rhythm Website Design Doncaster. Sugarcane’s longest standing client is Higher Rhythm, who we’ve been working with for 11 years now. In fact Sugarcane’s first ever job was a suite of stationery for Higher Rhythm way back in 2005. Sugarcane, over the years have produced logo design, brochure design, stationery design

5 08, 2015

Brochure Design Doncaster – Montracon

Brochure Design Doncaster - Montracon Brochure Design Doncaster. Montracon are a major client of Sugarcane’s. We design and produce the majority of Montracon’s marketing collateral. A big proportion of this literature is design for print based material. But initially Sugarcane were tasked with tweaking the existing Montracon logo. As well as creating a comprehensive set

5 08, 2015

Website Design Hull – RMB Dynamic Solutions

    Website Design Hull - RMB Dynamic Solutions Website Design Hull. We were approached by RMB Dynamic Solutions on the recommendation of another customer that had worked with us. They wanted to engage with us on developing a range of marketing materials for their new business. Having built up a vast amount of experience

4 08, 2015

Leaflet Design Sheffield – DEM

Leaflet Design Sheffield - DEM Leaflet Design Sheffield. Sugarcane have been working with DEM since 2008, and earlier in the year the company commissioned us to redesign their entire brand. DEM Integrated Systems provide software and hardware solutions primarily for the food industry. With offices in Ireland, Northern Ireland and Sheffield, England, the company has

23 07, 2015

Five ways to build a brand identity for your small business

Five ways to build a brand identity for your small business Branding is just as important for small businesses as it is for big names. Many small business owners already understand that to build a brand identity for their business is an essential component in business without really knowing why. Small companies recognise the link

13 07, 2015

Website Design Manchester – VRS

Website Design Manchester - VRS Website Design Manchester. Sugarcane were really pleased to be asked to work on the design and development of the VRS website. VRS in Manchester is a company that is owned by the Ballyvesey Group. One of Sugarcane's biggest customers. We are currently looking at developing a number of the groups

13 07, 2015

Website Design South Yorkshire – The Byrne Practice

Website Design South Yorkshire - The Byrne Practice Website Design South Yorkshire. The Byrne Practice are a long standing customer of Sugarcane's. We have been working together for over 10 years, which is a great testament to the value that we at Sugarcane place on our working relationships. One of our first design jobs that

13 07, 2015

Music Website Design Sheffield – Alya Records

Music Website Design Sheffield - Alya Records Music Website Design Sheffield. The music industry has always been a sector in which Sugarcane have had strong working links with. We have worked with a number of music based industries in Sheffield, Doncaster and the wider Yorkshire region. When Alya records came to us with a re-brand, logo

13 07, 2015

Website Design Bristol – East West Transport

  Website Design Bristol - East West Transport Website Design Bristol. East West Transport is part of the Ballyvesey group of companies. Sugarcane have been working with a number of these companies to deliver marketing support. East West had never had a website before just a single holding page, so they were eager to create

11 07, 2015

Website Design London – City Special Metals

Website Design London - City Special Metals Website Design London. Sugarcane were recommended to City Special Metals through a referral from an existing client. After chatting over the phone, we were invited down to London to meet the team and discuss their requirements. City Special Metals deal in supplying different types of metal to a

11 07, 2015

Logo Design Doncaster – Kenyon Son & Craddock

Logo Design Doncaster - Kenyon Son & Craddock Logo Design Doncaster. Local solicitors, Kenyon Son & Craddock approached Sugarcane through a mutual network group to look at their brand. The existing brand that the company were using was very old and outdated. The initial job was to look at the logo design, with a brief

11 07, 2015

Key Fund

Keyfund are one of Sugarcane’s longest standing clients. We have been working with the company now for over eight years. During that time we have supported the company on a whole range of marketing materials. In the early days, the logo was worked on quite heavily as it went through many transitions, mainly around the

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