Brand Identity Blog

  • Have You Got Company Brand Recognition?

    By: Martin Abonyi

    Date: September 20, 2017

    Comments: 0

    Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking ...

  • Sugarcane's Nine Dart Challenge

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a ...

  • Creating Relationships... Building Businesses

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of ...

  • What is Brand Design?

    By: Martin Abonyi

    Date: June 8, 2016

    Comments: 0

    Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries ...

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The latest News, Tips and Tricks from the Sugarcane Lounge

11 07, 2015

Logo Design South Yorkshire – Chefs Kitchen

  Logo Design South Yorkshire - Chef's Kitchen Logo design South Yorkshire. Chef's Kitchen got in contact with Sugarcane through the recommendation of an old acquaintance. The business, which has it's base in Doncaster, South Yorkshire wanted a complete re-brand across all offline and online marketing materials. The company produces high quality cooking vinegars and

11 07, 2015

Website Design Lincoln – Turbine Efficiency

  Website Design Lincoln - Turbine Efficiency Website Design Lincoln. Sugarcane are providing a full agency service for regional company, Turbine Efficiency. As well as designing and developing their website, Sugarcane provide leaflet design, brochure design and flyer design for the multi million pound turnover business. Turbine Efficiency are one of the UK's top exporters

11 07, 2015

Menu Design Doncaster – High Voltage Hair & Beauty

Menu Design Doncaster - High Voltage Hair & Beauty Menu Design Doncaster. High Voltage Hair & Beauty Salon in Doncaster approached Sugarcane through a mutual friend. The initial requirements were to create a price list menu for the hair and beauty products that the salon offers. The salon wanted a more creative upmarket feel for

11 07, 2015

Summit Leisure

11 07, 2015

Umbrella Company

Sugarcane were commissioned to design and create a 32 page brochure for The Umbrella Company. The project started with gaining a lot of knowledge and understanding of The Umbrella Company’s business, the product lines and the corporate ethos they wanted to get across to their client base. A lot of information had to be communicated

7 07, 2015

[Case Study] Turbine Efficiency

Turbine Efficiency are based in Doncaster and Lincolnshire and have an extensive client base in the UK, Europe, North and South America and Asia. Turbine Efficiency provide Gas Turbine and Power Management Engineering solutions including; power introduction, relocation, maintenance and life extension techniques.  They support the entire life cycle of the turbine and its associated

2 07, 2015

Discover the Fruit Tree Secret!

The Fruit Tree – 5 years on. It’s hard to believe that almost 5 years ago a bunch of Doncaster business owners sat down to listen to a presentation on how the Fruit Tree will help them in their quest for business success.  Today the group is still going strong with several members now entering their fifth year

30 06, 2015

Why We Invest in Content Marketing [And Maybe You Should Too]

Here is the proof of why we have invested our time in Content Marketing. In just a couple of weeks of putting what we have learned into practice, our website traffic has seen a significant improvement across the board. The exciting news about this is that we have only just started implementing all the tips,

29 06, 2015

Poor SEO may be causing you to lose out on increased Traffic to your Website

Is your house in order when it comes to maximising the SEO potential of your Wordpress website? Like a house, if the foundations you have set up are set up wrong, the effectiveness of building on those poor foundations will greatly diminish the results you ultimately get. In Wordpress, there are various stages that need

25 06, 2015

What everyone should know about SSL Certificates

There are a whole range of website security SSL Certificates out there and you need to make sure that YOUR website has the right one. From the 1st November, in Google's ongoing objective of cleaning up the internet they are looking closely at and considering whether your website has a relevant SSL Certificate. Early indications

18 06, 2015

[Useful Tips] Here are 3 Top Content Marketing Resources

Following on from our recent post explaining our new qualification in content marketing, we now begin a series of articles on the topic covering everything from tips and tricks, to best practices in promoting your business effectively online. Whilst some will dismiss content marketing as not for them, there can be no doubt that many

16 06, 2015

Professional Website Design for Professional Footballers

When professional footballers Bobby Zamora and Andy Johnson were looking for a Website design and development company to build them a website for their training academy business, they approached Sugarcane. Prodays travel is the company name and it is all about parents and kids enjoying an unforgettable premier coaching experience with current and ex professional

11 06, 2015

Reynolds Insure

Reynolds Specialist Insurance Brokers are a historically established company, having been in business over 100 years. Sugarcane were pleased to have worked with the company who have offices in London, Manchester and Sheffield on the design and development of their website. The visual tone of voice was important to Reynolds, especially due to the nature

5 06, 2015

Big Gains to be made in Content Marketing

Sugarcane have just recently become certified specialists in Content Marketing. The course is just one part of the Digital Marketing jigsaw that Sugarcane have committed to over the next few months. We are looking at developing a Digital Marketing strategy that not only benefits Sugarcane but can be passed on to our clients as well.

2 04, 2015

Logo Design – Things to Consider

4 things to consider with Logo Design The team at Sugarcane have over 20 years experience in logo design. We have designed lots of logos over the years for a wide variety of clients large and small and have found through experience, certain guidelines to bear in mind and possibly avoid throughout the creative process.

20 03, 2015

Does Your Website Strategy Increase Your Revenue?

Your Website... The Ultimate Selling Tool A good website and website strategy, both in how it looks and how it functions can be an integral part of generating revenue for your business. Making the right choices in terms of ‘knowing your business’ and how your website is designed and built to maximise that knowledge is

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