Tuesday was the last straw…
We’ve just had another one of our customers who has informed us that they didn’t know we did Graphic Design.
‘I wish I’d known, I’ve just placed an order with another design company’ came the crushing retort.
But, it wasn’t their fault, it was ours. Somewhere along the line we’ve been that focused on our web and digital side of the business, that good old fashioned Graphic design has been overlooked.
We have naturally assumed that, because we’ve always done Graphic Design since Sugarcane started 12 years ago, we didn’t have to shout about it anymore.
That’s our Mistake
We’ve decided this year to re-look at the full marketing mix that we can offer our customers. Without a doubt, the amount of Graphic Design work that we have been doing over the last few years has decreased. This is because we have taken our eye off of the ball. But, it’s something that we want more of, it’s something we are good at.
So, what type of work comes under the Graphic design banner. Well, firstly logo design.
The design of your logo is generally the first step to implementing your brand. Your logo needs to reflect your brand principles but also needs to communicate clearly what your business does.
This can be done in a few ways, firstly if the company name is very descriptive of what your company does, then you can tend to get more aspirational or generic with the tagline. Alternatively, if you have a company name that is creative or non-descriptive then the tagline needs to be a lot more direct in explaining the nature of your business.
A logo also needs to stand the test of time as most have a minimum shelf life of 3 years and most logos remain unchanged for a lot longer than that. That is why it is important when creating and designing a logo for it to draw inspiration from your brand ideology. This ensures that it has a true meaning and purpose and not just a fashionable flash in the pan.
We have designed over a 100 brands for our customers over the years, so get in touch if you need your logo designed.
Having gone through the process of establishing your brand and designing your logo, you will have everything you need to start consistently applying your brand across your marketing materials.
What do we mean by marketing literature. We mean materials like brochures, leaflets, flyers, posters, stationery and exhibition design. All these items can enhance your companies profile and win you work. Especially if they are used in a consistent, coherent manner in conjunction with your website and digital marketing.
If you have any requirements for logos, brochures, posters, leaflets or exhibition design, then please get in touch with us.