A good website, both in how it looks and how it functions can be an integral part of generating revenue for your business. Making the right choices in terms of ‘knowing your business’ and how your website is designed and built to maximise that knowledge is very important.
In order to get the most return out of your website investment, you need to understand where your business currently comes from to gauge how much attention you pay to your website strategy. You will need to have a good understanding of your current client demographic and how you are winning work at the moment.
From knowing this, you can gauge what is working, what isn’t working, and develop areas to potentially target through your website strategy to increase revenue and client retention. By knowing this, your website can be designed and developed to maximise these opportunities and over time be a receptive hub for such activity like digital marketing, content marketing and social media marketing.
The design of the website is all important as it’s generally the first opportunity of potential customers to engage with your brand and services. Consideration needs to be taken over the customer journey on your website. It’s important not to be bombarded with too much information and too many choices when landing on the home page.
Clear visual communication directing users to click through to key areas on your site is a good way of achieving this. Knowing where you want potential customers to go on your site and then making that option appealing will improve the customer journey and ultimately increase sales. You can design your home page almost like a filter to direct traffic to areas of your site that you want them to visit.
The development of your website depends on the functionality your business needs. Whether it’s a major e-commerce site or a basic brochure site the functionality used is the most appropriate needed to fulfil the objective of your website. The platform that your website is being built on should be future proof and flexible to accommodate the growth of your company and your web strategy. WordPress is a very flexible platform that allows future proofing for your website, as well as the ability to maximise digital marketing, content marketing and social media marketing.
Whatever your creative and marketing needs, it all starts by sitting on the sofa.