Starting your own business is both exciting and daunting in equal measure. There are so many things to think about that it’s easy to prioritise the wrong things. Take your website for instance… this should be a priority… right?
In this digital dependent age, shouldn’t it be a priority to focus on your website as a new business requisite?
Absolutely, yes, without doubt.
So, it may shock you to learn that around 52% of small business owners don’t have a website. The reasons for this could be anything from budget, knowledge or simply cultural. But those companies that don’t have a website have an instant disadvantage over companies that do have a website.
According to online surveys and research, 69% of the buyers journey now takes place in the digital realm. Consumers are researching online, connecting with businesses digitally and through social media. Small business online marketing is now more important than ever before. Buyers rely less on your sales team and more on your online content to inform them during the research and decision making process.
Another online source even goes as far as saying,
“If you don’t have a website, your business will start to become so invisible, that it may vanish altogether”
Small businesses really are at a big disadvantage if they don’t have a website, so firstly, make sure you are not in the 52% of small businesses that don’t have one.
Having a website is a business essential, but even if you are a small business and have a website, there are still some basic fundamentals that small businesses are still not getting right with their website.
Have a look at the below. These are small business survey trends from 2014.
It’s quite surprising to note that even in 2014 the general awareness around how powerful a selling tool your website can be is not resonating with a lot of small business owners.
Here are 5 basic mistakes that small businesses are making with their website.
 34% of small businesses don’t have their phone number on their home page.
Google Analytics show that a lot of potential customer activity on even the most basic websites go onto the site with the express purpose of getting your phone number. How much potential business is lost by simply not having this on.
 68% of small businesses don’t have an email address on their home page.
In business, there are 2 main preferences when contacting cold. The telephone or email. The same principle applies for businesses that don’t have an email address on their home page. How much business are you missing.
 93% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones.
This statistic has even more relevance when you understand how many people use mobile searches to find what they are after nowadays. This percentage is growing year on year and will soon be the preferred method for all internet searches in a few years time. If your website is not mobile friendly, your potential customer will soon find a website that is. Plus, Google have brought in new laws that penalise companies for not making their website mobile friendly.
 70% of small business websites don’t have a call to action or direct sales message.
The customer journey on your website is all important. You can direct your customer to a particular service or product on your website by ‘advertising it’ on your own website. By not using your website as an effective sales tool you really are missing out on growing your business and attracting new customers.
 Small companies with active blogs receive 97% more leads.
You don’t have to be Roald Dahl to knock out good content for your business. There should always be something to write about and shout about your business. A regular blog is also very good for SEO as Google love fresh relevant content going onto your website. Don’t underestimate the pulling power that a good regular blog can bring to your business.
Although this blog is aimed at start up and small businesses, the principles are relevant for all companies. It’s very important to get the basics right when starting out in business.
So if you are a business start up or a small business that really wants to know more about the basic principles (or the more advanced ones) we’ve touched upon feel free to get in touch.