Companies with an active blog receive 97% more leads.
Did this statistic surprise you? It shouldn’t really.
You don’t have to be Roald Dahl to knock out good content for your business. There should always be something to write about and shout about your business. A regular active blog should be the cornerstone of your content marketing activity. An active blog is also very good for SEO as Google love fresh relevant content going onto your website.
Don’t underestimate the pulling power that regular content can bring to your business. The companies that recognise this are the companies that are pulling in the leads. Yes, it can be time consuming, but if you change your mindset and see you blog as a critical selling tool rather than a distraction, you will reap the rewards.
The main pull of an active blog is to use it as part of a digital sales campaign. Be it for a product or a service, your blog can be used to drive traffic to your website. You can enhance it’s effectiveness as well by using social media to link the blog back to your website.
Buy using your blog content on Facebook, Linkedin and Twitter, you can drive an even larger audience back to your website.
Like I said earlier, the blog is even more effective when used as part of a digital marketing campaign to drive sales of a service or product to your website. The statistics of how effective digital marketing can be really speak for themselves.
You can see above and below some of the trends that are developing within the use of Digital marketing over the last few years. If you look at the percentage rates in using customer testimonials within your content marketing, surely that is worth embracing.
Consider using a relevant client testimonial for outbound emails. You can use them in your footers as constant proof of the quality of your service. You can use client testimonials on selective outgoing blogs where appropriate and relevant.
The statistics on using visual tools to portray your marketing message is also very interesting. Did you know that 65% of your audience are visual learners. Infographics and video are extremely effective in the digital marketing mix when communicating with your audience.
Sugarcane are currently running effective digital marketing campaigns for a number of our clients. An active blog is critical to this process. The statistics show how effective to the bottom line digital marketing can be. If you want to benefit from this highly effective form of marketing but not sure what to do or where to start… Get in touch with us, we love talking about this stuff and we love making it work for our clients. www.sugarcane.agency