Does the thought of converting cold leads fill you with dread? What are Cold Leads? Essentially, Cold Leads or Cold Traffic is persuading people or companies who you've never met, to buy your service or product. It tends to be the hardest work to win, it tends to be the most daunting of tasks for
Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking about you? Wouldn't it be a bit easier if it did? Have you got
Now You Can Have Animated Videos Without the Heavy Cost There are great benefits in committing to Animated Videos for your website. In the modern technological era where most things are available for immediate consumption, the most effective way for people to absorb information is visually. Research shows that 80% of video material is opened
Content Writing for your Website... Do you have the time? I haven't got the time to update my website... but I know it's important. Is this a dilemma that you find yourself in when considering website updates? If it is, you won't be alone. A lot of companies and individuals set out with the best
Tuesday was the last straw... We've just had another one of our customers who has informed us that they didn't know we did Graphic Design. 'I wish I'd known, I've just placed an order with another design company' came the crushing retort. But, it wasn't their fault, it was ours. Somewhere along the line we've
Where's the catch? Some people have said. Too good to be true... Others have mentioned. There's no catch and it is true. Our affordable websites for a set monthly fee are full of value and benefit for our customers. So why did we do it... Before making the decision to trial a subscription website package,
We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a little kick back area. Table tennis, pool and darts are all keenly contested, especially
Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of the comment reinforced what we'd been discussing in the office since the New Year.
I'm not being found in Google... how do I improve my Google ranking? So... your Google ranking isn't great (other search engines are available). You know how valuable ranking high in Google can be. You know that it's the holy grail, when it comes to online lead generation. Especially when you consider that once you are
I haven't got the time to update my website... but I know it's important. Is this a dilemma that you find yourself in when considering website updates? If it is, you won't be alone. A lot of companies and individuals set out with the best intentions when it comes to website updates. But in reality,
Want to convert customers? Use your blog Running relevant and beneficial content through your blog to convert customers is a technique that is overlooked and underused. However, many companies don't fully understand the process required. They need to take advantage of this highly effective customer conversion activity. We have written numerous articles over the last
Why we use Wordpress to increase Website Sales Revenue through our Website Do you want to increase your website sales revenue through your website? The platform that you choose to build your website on is key to making this happen. Sugarcane have now been trading over 11 years. We have seen first hand how marketing
Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries further by thinking their brand is a consistent use of their logo across all
Sugarcane, the Customer Acquisition Specialists Sugarcane gained their Customer Acquisition certification almost a year ago. Following on from our accreditation in Content Marketing, (also gained last year) we are really seeing the fruits of taking these courses. The certificates are presented to us by the worldwide online traffic guru Ryan Deiss, founder of Digital Marketer.
Here's a 5 step SEO Guide for your Wordpress website. This SEO Guide for your Wordpress website is specifically looking at optimising your individual pages. There are many aspects and considerations to thinks about when fully SEO'ing your website. So this guide will focus on the 'quick win' of fully optimising each page on your
Could you improve your Brand Recognition in a matter of weeks? We think you can... but how? Potential customers and existing clients need to see your brand in a variety of different arena's. The corporate world is widely accepted as the place to promote your company's brand and to promote brand recognition. But what about