Running email marketing campaigns to your customer audience is an integral part of the digital marketing mix. It’s not just about sending out the odd random email sales message, effective email marketing needs planning and consistency.
The email marketing campaigns that Sugarcane run are designed to turn cold leads into warm leads by building up the customer audience through segmentation. This means sending potential customers information that they have previously expressed an interest in.
Building up a credible, interested and engaged customer list is the key to effective email and digital marketing. This means that the content that you put out needs to be engaging and full of benefit and value for your potential customer list.
If you get that right, then you will have a steady stream of engaged, warmed up potential customers with which to target for your services or products.
If you are interested in finding out more about email marketing or are interested in how our campaigns work, get in touch for a chat on the Sugarcane sofa.