SEO or Search Engine Optimisation is possibly one of the most important aspects of digital marketing to get right. If you do get it right, the rewards are massive, it means that you will be sitting on page 1 of Google and your business will be in front of millions of interested companies.
Getting to rank highly on search engines however, takes time, consistency and an understanding of what kind of keywords your potential customers will be using to find your services. You need to prime your website with SEO best practice in order to capitalise on high rankings.
All aspects of the digital marketing mix will help to improve your SEO, but perhaps content writing will have the biggest impact, as Google rewards fresh, relevant content on your website, once the SEO basics have been looked at.
If you are interested in finding out more about SEO and getting your website to rank higher, get in touch for a chat on the Sugarcane sofa.