I’m not being found in Google… how do I improve my Google ranking?
So… your Google ranking isn’t great (other search engines are available). You know how valuable ranking high in Google can be. You know that it’s the holy grail, when it comes to online lead generation. Especially when you consider that once you are there, you will be very hard to shift. Assuming you continue to do the things that got you there.
So, how do you get there?
Search Marketing has changed a lot over the past years. Google has effectively changed the game so that there are no loopholes and no dark arts. You will be rewarded for playing the game. So it’s really important that you know how that game is played to improve your Google ranking.
Optimise each page of your website
One of the first tasks to improve your Google ranking is to make sure each page of your website is fully optimised. If you have a WordPress website, you can take advantage of the Yoast SEO plugin. This is the industry leading SEO plugin and is extremely effective and intuitive when it comes to optimising your pages. We’ve recently produced a guide to help you optimise your website pages. This guide takes you through a step by step process and shows you the 5 key areas that you need to focus on.
Unique and effective keywords
It’s not just about filling out meta description, meta tags, alt tags and title tags within your Content Management System. Search Marketing is about learning a step by step strategy that makes sure the keywords you choose are totally relevant and being searched for in the first instance. Once this is established, you can then apply this keyword across your CMS, your content marketing activity and your social media activity.
By creating a balance between popular search terms and more specific search terms you can develop a keyword that brings results. For example, if you typed in ‘radio’ in google, you’d get an extremely generic result which would mean that you will have to refine your search to get the result you are after. So try, ‘digital radio’ the results will sharpen up. What about ‘portable digital radio’, by refining your search terms you will start to get the results you are after.
If you can apply that thinking to the focus keywords that you choose for your website pages, you will be appealing to people who want to engage. People who want to buy. So, be unique with your keywords. Think about being relevant for the search terms that you want to be found for.
Robots and Webmaster Tools
Yes it’s getting technical, but by not paying attention to the technical aspects of your website, you could have unseen bottlenecks that may mean Google will penalise you. Webmaster tools can show up crawl errors, server errors, 404 errors. It will show if there’s any real important issues that need attention. By checking your robots.txt files you can see if Google is restricting pages that shouldn’t be restricted. Just as important, you can actually restrict certain pages on your website that you don’t want to be indexed. By checking robots and webmaster tools you can clear any potential SEO bottle necks.
Once the ‘static’ SEO tasks have been completed on your website. By that I mean content and technical aspects that won’t change much, you will need to focus on putting fresh, relevant content onto your website. You need to develop a content marketing strategy. Writing content and blogs with unique focus keywords that your customer base will benefit from.
Your customers love relevance, Google loves relevance, we all love relevance. If you are adding content to your website that is relevant to your customer base, it is achieving a few things. You are educating your customer base by giving them information that is relevant to their business. You are giving them information that is useful. Information they can use. You earn their trust.
Which leads to this. Becoming an authority in your field of work means your customers trust what you say and therefore trust what you do. Keeping the flow of relevant, beneficial content through your website means you become a trusted authority when the time comes to buy. You are constantly in the minds of your customers, existing or potentially new ones.
By updating and adding relevant content to your website, you are also increasing your search engine ranking. Google loves fresh relevant content. The only way to do this is by updating your website’s content.
You can see the importance and business benefits that paying attention to your Google ranking can bring. All this activity, if done right will bring the inevitable results of attracting new business and new customers for your business.
Are you now convinced?
You should be… if you are convinced, but still struggling with the time aspects, or feel a little unsure that you are doing the right things to improve your Google ranking. Fear not…
We can help
We can do it for you. It’s what we do. It’s what we are good at.
We look after the SEO for a lot of our customers, helping them grow their business. But it’s not just the Google ranking that we look after in our Growth Essentials package.
You get all this as well:
Website and Email Hosting
Website Speed Optimisation
All of these key services are all included for just £60 + VAT per month. Click the link here to find out more, order the package, or to get in touch.
Oh… as well, if you don’t have a website already, or you are wanting a redesign of your site, we can do this as well for a one off fee of £150 + VAT
Meanwhile, here is why our customers are taking advantage of our Growth Essentials package.