Your company branding is not just the message you put out through your marketing materials, like brochures, leaflets and website etc. Your company branding is firstly establishing the principles and the way you actually want to do business. Is your company ethos friendly, reliable, serious or fun. Is your tone of voice one of authority, one of compassion or one of trust.
Establishing the tone of voice for your company is very important, as you will then use that tone to inform all of your future marketing materials. Have a think about how you want to be perceived by your existing and potential customers, as this can help with establishing your company tone of voice.
Once this is done it can be applied across your company branding. Whether it’s the content on your website, or the tag line for your logo, your company branding needs to be consistent across all your marketing materials.
Get in touch for a chat on the Sugarcane sofa to if you want to know more about effective company branding.