Starting your own business is both exciting and daunting in equal measure. There are so many things to think about that it’s easy to prioritise the wrong things. Take your website for instance… this should be a priority… right?
In this digital dependent age, shouldn’t it be a priority to focus on your website as a new business requisite?
Absolutely, yes, without doubt.
So, it may shock you to learn that around 52% of small business owners don’t have a website. The reasons for this could be anything from budget, knowledge or simply cultural. But those companies that don’t have a website have an instant disadvantage over companies that do have a website.
According to online surveys and research, 69% of the buyers journey now takes place in the digital realm. Consumers are researching online, connecting with businesses digitally and through social media. Small business online marketing is now more important than ever before. Buyers rely less on your sales team and more on your online content to inform them during the research and decision making process.
Another online source even goes as far as saying,
“If you don’t have a website, your business will start to become so invisible, that it may vanish altogether”
Small businesses really are at a big disadvantage if they don’t have a website, so firstly, make sure you are not in the 52% of small businesses that don’t have one.
Having a website is a business essential, but even if you are a small business and have a website, there are still some basic fundamentals that small businesses are still not getting right with their website.
Have a look at the below. These are small business survey trends from 2014.
It’s quite surprising to note that even in 2014 the general awareness around how powerful a selling tool your website can be is not resonating with a lot of small business owners.