Brand Identity Blog

  • Have You Got Company Brand Recognition?

    By: Martin Abonyi

    Date: September 20, 2017

    Comments: 0

    Have You Got Company Brand Recognition? Does your brand represent what you do and how you do it? Does it represent your core values, ethos and principles? More importantly, does it raise your profile, create client consciousness and get people talking ...

  • Sugarcane's Nine Dart Challenge

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    We said we'd do it, didn't we! In light of getting back to what our brand's all about, throughout 2017 we are running the Nine Dart Challenge. As well as having the Sugarcane lounge in our offices, we also have a ...

  • Creating Relationships... Building Businesses

    By: Martin Abonyi

    Date: January 11, 2017

    Comments: 0

    Aren't you the Design Agency that used to do cool things with your sofa? We got asked this the other day during a general marketing chat whilst making a cup of tea in the kitchen at our offices. The timing of ...

  • What is Brand Design?

    By: Martin Abonyi

    Date: June 8, 2016

    Comments: 0

    Brand Design. What is it? This is a question that a lot of companies either don't ask themselves or don't know the answer to. People may think the answer is, 'My logo is my brand'. Other people may push the boundaries ...

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Christopher Alexander

About Christopher Alexander

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So far Christopher Alexander has created 19 blog entries.
11 07, 2015

Summit Leisure

11 07, 2015

Umbrella Company

Sugarcane were commissioned to design and create a 32 page brochure for The Umbrella Company. The project started with gaining a lot of knowledge and understanding of The Umbrella Company’s business, the product lines and the corporate ethos they wanted to get across to their client base. A lot of information had to be communicated

11 06, 2015

Reynolds Insure

Reynolds Specialist Insurance Brokers are a historically established company, having been in business over 100 years. Sugarcane were pleased to have worked with the company who have offices in London, Manchester and Sheffield on the design and development of their website. The visual tone of voice was important to Reynolds, especially due to the nature

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