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Sugarcane, the Customer Acquisition Specialists

Sugarcane gained their Customer Acquisition certification almost a year ago. Following on from our accreditation in Content Marketing, (also gained last year) we are really seeing the fruits of taking these courses. The certificates are presented to us by the worldwide online traffic guru Ryan Deiss, founder of Digital Marketer.

The course has already beared fruit for Sugarcane and has seen our website traffic double and that is just the organic results. Our paid traffic work is just now gathering pace as a result of the pixel work we have done (retargeting the audiences). I wrote a post on this website that just shared a snippet of the work we advise our clients do regarding paid traffic on Facebook. See post here… We have been implementing this ourselves and trust me, it works.

As well as implementing this ourselves. We are now running Customer Acquisition campaigns for quite a number of our clients.

How does it Work?

This work is all about the benefit to the customer. Anyone can build a website and sit it on a server. We want to make sure your investment in your website yields a profit. By warming up cold leads that turn into hot customers. In addition, we want to make sure your cold traffic turns into warm traffic at a profit too. Even before they take you up on your core offer.

A brief outline of what the Customer Acquisition Specialist accreditation has enabled us to offer our clients…

  • How to create a Customer Avatar so you can architect a paid strategy to attract leads that will actually convert to BUYERS.
  • The 3-step traffic SYSTEM that automates relationship building to turn cold prospects into brand evangelists…
  • Not sure where your market is “hanging out online?” Don’t worry, we’ll show you how to find them.
  • What to do when your campaign just ISN’T converting (this happens 80% of the time).
  • How to analyse the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
  • How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…
  • Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…
  • The exact bidding strategy to use that will maximize your leads while lowering your costs…
  • Why you need to speak to your hottest re-targeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
  • Why you must change up your ads based on what content your prospects have seen. (Get this right and watch your conversions increase dramatically!)
  • Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimise themselves!
  • Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

If you want to know more about how our Customer Acquisition Campaigns can benefit and grow your business, give us a shout. We love helping our clients with this stuff.

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