With a good brand and strategic website in place, Digital Marketing is an extremely effective way to drive traffic to your website and to generate leads and client retention. Digital Marketing, on the whole is more effective for some businesses than others, but generally speaking, all companies and individuals will benefit from some form of specific Digital Marketing.
Your website, if designed and developed properly is a perfect vehicle to develop a content marketing strategy to drive traffic and potential sales to your website. If done correctly, good content can increase brand or offer awareness, increase engagement and grow website traffic, which will ultimately lead to increased revenue.
Good content marketing activity includes blogging, social media updates, good infographics, good customer stories, video and audio podcasts, microsites and e-books.
Good content marketing is essential if you are running a long term email marketing plan of any degree. You’ll need to know how to write effective headlines that are proven to increase engagement, you’ll need to know how to break your main core offer down into bitesize chunks to attract potential clients to engage, and most importantly you’ll need to know how to plan an email marketing campaign that keeps potential customers constantly in the loop and constantly communicated to.
Social Media Marketing
To make the most of your Content marketing and Email Marketing campaigns you will need to consider investing time into a good social media strategy. Social Media Marketing can dovetail perfectly with Content and Email Marketing and will provide another weapon in your marketing armoury to create awareness, add value and drive traffic back to your website.
For businesses, Linked In, Facebook, YouTube and Twitter are the main players, but also Instagram and Pinterest are very useful for businesses that have a visual offer, like interior designers or furniture retailers. When invested in and set up properly, Social Media Marketing is an extremely effective marketing tool for your business.
Getting as close to a perfect 100 out of 100 for Search Engine Optimisation on your website should be an essential basic for any company or individual, serious about increasing revenue online and gaining more customers for your business.
There are numerous techniques and tips surrounding SEO that can ensure your website gets to the top of the rankings on search engines. Whether it’s work required on your content management system or developing a good content marketing strategy around blogging, you’ll need to take advantage of every course of action out there to drive traffic to your website.
Whatever your creative and marketing needs, it all starts by sitting on the sofa.