Logo Design Doncaster – Kenyon Son & Craddock
Logo Design Doncaster. Local solicitors, Kenyon Son & Craddock approached Sugarcane through a mutual network group to look at their brand. The existing brand that the company were using was very old and outdated. The initial job was to look at the logo design, with a brief to give it a contemporary treatment, whilst retaining the companies heritage.
Sugarcane went to work initially creating different versions of a new logo design, experimenting with font choice and colour schemes. The finished logo featured a mix of typefaces that hinted at the companies past, but also had a clear nod to the future. The colour scheme was also modernised, with a vibrant green added to the colour palette.
Logo Design Doncaster – Making a difference with a new website
Once the logo design was finished, we then made a start on the new website for Kenyon Son & Craddock. In all the years of the companies existence, they had never invested in a website. The tone of voice was very important for the Kenyon website. The character of the company needed to come across in the website. The use of original imagery was an important factor in getting this message across.
Once we got the original photography, we could implement it into the website design. This made a difference to the tone of the website as personality and approachability were keywords here. A clean fresh website was the result.