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Sugarcane reinforces it’s strong links with the music industry in the Sheffield City Region and beyond, with the design and illustration of the brand for this years South by South West music conference in Texas, USA. Representing the creative talent within music and film from the Sheffield City Region through the years, Sugarcane were commissioned to design the marketing materials to take across the pond.

The design of a dropcard loaded with the region’s newest cohort of creativity was the brief, as Sugarcane created a strong and distinctive design to make sure it left an impression on our American counterparts.

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